The Challenge

Breaking into the ultra-competitive prop firm market is no small feat. When Tiger Funded partnered with Devionics in November 2024, they were starting from scratch.

The Partnership

Tiger Funded teamed up exclusively with Devionics for Google Ads, trusting their deep understanding of prop trading and their track record for delivering scalable results.

The Results

By May 2025, Tiger Funded had generated:

  • AED152,843 in ad spend
  • 928 total conversions
  • AED757,785 in revenue
  • An average ROAS of 4.96

All through Google Ads only.

Understanding the Challenges

  • Zero Baseline: Starting with no historical data or audience insights.
  • Intense Competition: Competing against legacy prop firms with massive Google Ads budgets.
  • Maximizing ROI: Every dirham had to count — immediate performance and scalability were non-negotiable.

The Strategy: Google Ads Only

Objective

Drive high-intent traffic to the Tiger Funded site, optimize for conversions, and scale ad performance month-over-month.

Execution

  • Search Campaigns: Focused on high-converting, intent-driven keywords (e.g., “get funded forex account,” “instant funding prop firm”).
  • Display Retargeting: Used to re-engage warm users and boost brand awareness.
  • Competitor Targeting: Targeted search terms related to FTMO, FundedNext, and other top players.
  • Data-Led Optimization: Weekly adjustments based on CPA, CTR, ROAS, and conversion rate trends.

The Growth Journey: Month-by-Month Progress (Nov 2024 – May 2025)

Phase 1: The Beginning – November 2024

  • Ad Spend: AED30,117
  • Conversions: 107
  • Revenue: AED90,950
  • CPA: AED281
  • ROAS: 3.02

Key Moves:

  • Built campaign structure from scratch: brand, generic, competitor keywords.
  • Created conversion tracking systems and A/B tested initial creatives.

Phase 2: Optimization – December 2024

  • Ad Spend: AED17,451
  • Conversions: 98
  • Revenue: AED83,300
  • CPA: AED178
  • ROAS: 4.77

Key Moves:

  • Paused underperforming ad groups.
  • Improved ad copy relevancy and CTR.
  • Added sitelinks and structured snippets.

Phase 3: Scalability Testing – January 2025

  • Ad Spend: AED17,570
  • Conversions: 120
  • Revenue: AED96,600
  • CPA: AED146
  • ROAS: 5.50

Key Moves:

  • Expanded successful keyword sets.
  • Introduced responsive search ads.
  • Reinvested savings from low CPA into high-volume campaigns.

Phase 4: Efficiency Mode – February 2025

  • Ad Spend: AED8,492
  • Conversions: 78
  • Revenue: AED62,400
  • CPA: AED109
  • ROAS: 7.35

Key Moves:

  • Focused on high-performing ad groups only.
  • Applied negative keywords to eliminate waste.
  • Doubled down on long-tail search intent.

Phase 5: Scaling Up – March 2025

  • Ad Spend: AED20,066
  • Conversions: 145
  • Revenue: AED116,725
  • CPA: AED138
  • ROAS: 5.82

Key Moves:

  • Increased budget allocation to best-converting campaigns.
  • Deployed retargeting for cart abandoners and site visitors.
  • Added new high-volume competitor terms.

Phase 6: Peak Performance – April 2025

  • Ad Spend: AED29,730
  • Conversions: 189
  • Revenue: AED152,145
  • CPA: AED157
  • ROAS: 5.12

Key Moves:

  • Iterated ad creatives based on top-performers.
  • Adjusted bidding strategy to maximize impression share.
    Introduced device-level bid adjustments.

Phase 7: Sustained Growth – May 2025

  • Ad Spend: AED29,417
  • Conversions: 191
  • Revenue: AED155,665
  • CPA: AED154
  • ROAS: 5.29

Key Moves:

  • Launched dynamic search ads.
  • Initiated campaign experiments for landing page variants.
  • Built out remarketing lists for long-term LTV.

The Final Stats: Cumulative Performance (Nov 2024 – May 2025)

Metric Value
Total Ad Spend AED152,843
Total Conversions 928
Total Revenue AED757,785
Average CPA AED165
Average ROAS 4.96

What Made the Difference

  • Single-Channel Focus: Leveraging the full potential of Google Ads without distractions.
  • Conversion Optimization: Smart tweaks to ads, bids, and targeting every week.
  • Collaborative Iteration: Weekly syncs between Tiger Funded and Devionics ensured fast testing and improvements.

Lessons for Prop Firms

  • Don’t Underestimate Google Ads: Search intent is powerful when paired with a refined strategy.
  • Start Simple, Scale Smart: You don’t need to launch everywhere at once — focused execution wins.
  • Data > Guesswork: Every campaign was adjusted based on performance, not assumptions.

Conclusion: A High-ROI Partnership

In just seven months, Devionics helped Tiger Funded grow from zero to over AED750K in tracked revenue using only Google Ads. The journey proves that with data, creativity, and consistent optimization, even the most competitive industries can be conquered.

Google Ads aren’t saturated if you’re strategic. With the right agency, a lean budget can outperform giants — if every dirham works hard.