1. Introduction:

The Challenge:

Breaking into the competitive forex prop trading industry isn’t for the weak. FundedSquad, a newcomer in the market, needed to differentiate itself quickly, build trust among traders, and generate significant revenue all within just a few months.

The Partnership:

In September 2024, FundedSquad partnered with Devionics, a leading prop trading consultancy known for driving measurable growth. The mission is to establish FundedSquad as a go-to instant funding prop firm and achieve desired revenue growth through a data-driven, multi-channel marketing strategy.

The Results:

By December 2024, FundedSquad experienced explosive growth from $0 to $200k setting new benchmarks in the forex prop trading industry.

2. Understanding the Challenges: The Roadblocks to Success

  • A New Name in a Crowded Market: Competing against heavyweights like FTMO and FundedNext required innovative strategies and flawless execution.
  • Building Instant Credibility: Convincing traders to trust a new prop firm, offering instant funding solutions.
  • Maximizing ROI Across Four Channels: Balancing ad spend, organic growth, and affiliate contributions with measurable results.

3. The Game Plan: A 4-Channel Approach

Channel 1: Meta Ads

Objective: 

Increase visibility and drive conversions by targeting forex traders worldwide.

Execution:

  • Implemented a full-funnel approach (TOFU, MOFU, BOFU).
  • Conducted aggressive A/B testing of creatives and audience segmentation.
  • Utilized vertical scaling to maximize performance in high-potential demographics.

Results: 

Channel 2: Google Ads

Objective: 

Capture high-intent search traffic to drive sign-ups and ROI.

Execution:

  • Focused on high-converting search ads for forex trading keywords.
  • Launched display ads to boost brand awareness among the target audience.
  • Competitor bidding campaigns to convert audiences from other prop firms.

Results: 

Channel 3: SEO

Objective: 

Build organic visibility and establish FundedSquad’s authority in the forex industry.

Execution:

  • Conducted in-depth keyword research to target high-traffic, low-competition terms.
  • Published SEO-optimized blogs tailored to traders’ needs.
  • Secured high-quality backlinks to strengthen FundedSquad’s domain authority.

Results: 

Channel 4: Affiliate Marketing

Objective: 

Expand reach and credibility through affiliate partnerships.

Execution:

  • Designed an industry-leading commission structure to attract top-performing affiliates.
  • Provided affiliates with high-converting marketing kits and regular performance incentives.
  • Streamlined tracking systems to optimize payouts and retention.

Results: 

4. The Journey: Month-by-Month Progress

Phase 1: The Foundation (September 2024 – Pre-Launch Strategy)

  • Objective: Build awareness, drive pre-launch interest, and prepare for a successful October launch.
  • Actions:
    • Crafted ad campaigns with high-conversion potential on Meta and Google platforms.
    • Conducted SEO keyword research targeting prop trading audiences.
    • Established an affiliate network to amplify reach.

Phase 2: The Launch Month (October 2024)

Meta Ads

  • Ad Spend: $2,700
  • Revenue: $7,534
  • ROAS: 2.88
  • Key Tactics:
    • Full-funnel ad structure targeting different stages of the customer journey.
    • Aggressive A/B testing on creatives and copy.
    • Retargeting campaigns to convert warm audiences.

Google Ads

  • Ad Spend: $1,800
  • Revenue: $7,460
  • ROAS: 4.10
  • Key Tactics:
    • Search ads for high-intent conversions.
    • Display ads for retargeting and brand awareness.

SEO

  • Results:
    • 2.91K organic clicks, 22.4K impressions, average position: 20.8.
    • Generated 8,911 organic sessions via targeted keyword optimization.

Affiliate Marketing

  • Onboarded initial affiliates, driving significant revenue.

October Revenue Total: $35K

Key Achievements:

  • Successfully launched FundedSquad and generated initial traction.
  • Established baseline performance metrics.

Phase 3: Scaling Up (November 2024)

Meta Ads

  • Ad Spend: $3,000
  • Revenue: $16,000
  • ROAS: 5.3
  • Tactics:
    • Vertical scaling of successful campaigns.
    • Enhanced creative variations for better CTR and engagement.

Google Ads

  • Ad Spend: $4,700
  • Revenue: $31,000
  • ROAS: 6.6
  • Tactics:
    • Expanded targeting for broader reach.
    • Optimized bidding strategies for better conversion rates.

SEO

  • Results:
    • Organic clicks increased by 71.48% (5.1K clicks).
    • 68.70% rise in impressions (38.8K impressions).
    • 11,997 organic sessions generated.

Affiliate Marketing

  • Affiliates contributed to the revenue increase over October.

November Revenue Total: $59K

Key Achievements:

  • Optimized campaigns for higher ROAS.
  • Initiated affiliate marketing and began seeing results.

Phase 4: The Breakthrough (December 2024)

Meta Ads

  • Ad Spend: $5,890
  • Revenue: $29,800
  • ROAS: 5.06

Google Ads

  • Ad Spend: $6,450
  • Revenue: $27,900
  • ROAS: 4.33

SEO

  • Results:
    • Organic clicks surged to 9.88K (+93.73%).
    • Impressions reached 58.66K (+51.03%).
    • Organic sessions: 16,478, generating $23,585 in revenue.

Affiliate Marketing

  • Affiliates contributed to revenue, marking significant growth.

December Revenue Total: $77K

The Results: Cumulative Impact (October – December 2024)

  • Total Revenue: $200K
  • Meta Ads: $52K
  • Google Ads: $72K
  • Affiliate Marketing: $42K
  • SEO (Organic Revenue): $34K (calculated as total revenue minus ads and affiliates).
  • Ad Spend: $26.7K (ROAS 7.5 combined for Meta and Google).
  • SEO Performance: Over 21K clicks and 88K impressions in three months.

6. What Made the Difference: Secret Ingredients for Success

  • Strategic Planning: A cohesive 4-channel strategy tailored to FundedSquad’s goals.
  • Data-Driven Decisions: Real-time analytics informed every optimization.
  • Expert Collaboration: A seamless partnership between Devionics and FundedSquad.

7. Lessons for Every Prop Firm:

  • Invest in Multi-Channel Marketing: Diversify your efforts to avoid over-reliance on a single channel.
  • Prioritize Data and Testing: Regular optimization is the key to maximizing ROI.
  • Build Affiliate Networks: Trusted partners can amplify credibility and revenue.

8. Conclusion: A Winning Partnership

FundedSquad’s meteoric rise from $0 to $200K in just four months highlights the transformative power of a well-executed marketing strategy. With Devionics’ expertise, FundedSquad achieved its goals and became a benchmark for success in the forex industry.